Amid growing interest in so-called generative AI, which creates photos and videos that have not existed before when text is entered, application fields seem to be spreading.
Recently, the movement of startups with generated AI as their main specialty targeting marketers in companies is also accelerating, drawing attention is being paid attention.
Jasper, which develops a generative AI platform that automatically creates marketing materials such as promotional blog posts, has recently attracted $125 million worth of Series A investment from Insight Partners, Coatu, and Bessemer Ventures Partners.
Jasper has also become a unicorn startup with a corporate value of more than $1 billion.
Sturability AI, a music and image generation AI system developer, also attracted investment worth $111 million. According to Bloomberg News, the value of Stability companies is also known to be around $1 billion.
According to the Wall Street Journal (WSJ), New Zealand startup Replikr is developing a generative AI that makes avatars for customer service, while Dutch startup Musico provides generative AI technology that can make original music for copyright-free advertisements.
Go Charlie.AI) has developed a generative AI marketing secretary designed to generate social media posts for promotions, WSJ said.
Generative AI technology has already penetrated the business site of the company. The number of Jasper AI content platform subscribers is more than 80,000. From digital marketing agencies to Fortune 500 companies are using the Jasper AI content platform. Jasper is charging users based on the number of words created with AI help.
Dave Rosenmore, CEO of Jasper, said, “Early customers are not technology enthusiasts. “Daily marketers, creators, and business leaders across industries.”
Salesforce, a large cloud-based enterprise software company, is also using generated AI technology to develop computer code generators so that software developers can reduce time, WSJ said.
There are growing voices wary of copyright infringement and the spread of deepfakes, but venture investors still expect that the existing digital experience will spread due to generated AI.
