he Ministry of Trade, Industry and Energy (Minister Lee Chang-yang) and the Korea Design Promotion Agency (Director Yoon Sang-heum) announced on the 13th that they have appointed Rozy, a virtual influencer, as ambassadors for Design Korea 2022, Korea’s leading design industry fair.

Rosie is Korea’s first virtual influencer made with the face shape and voice preferred by the MZ generation through big data analysis and artificial intelligence technology.

Rosie is a digital human being that reflects the characteristics of the MZ generation who pursue what they like without hesitation and are interested in environmental issues, and is forever 23 years old. Since his debut in 2020, he has been sharing his daily life through social media, starting with a TV advertising model, and communicating with more than 100,000 followers.

In the future, Rosie plans to participate in Design Korea’s 2022 opening ceremony and exhibition, deliver a welcome message, and conduct interviews with major participants to carry out promotional activities across virtual and reality.

Design Korea 2022 will be held for five days from November 23 to 27 at the aT Center located in Yangjae-dong, Seoul.

The event will consist of a variety of side events such as design trends and product exhibitions, international design conferences, business events of design companies and startups (buyer matching, counseling, investment attraction, etc.), and designer job fairs.

It plans to introduce 3,000 design products and contents from more than 1,000 companies, and more than 400 domestic and foreign buyers will participate.

In particular, this year, under the theme of “Mega Impact Design Trend 2023+,” designers will introduce design trends in the near future needed to plan products and new business models through data from domestic and foreign trend labs.

Hwang Soo-sung, head of the Ministry of Industry’s Innovation and Growth, said, “In the future, the convergence of creative design and technology will promote the great transformation of our industry. As a representative example of design innovation, Rosie is expected to be able to show the characteristics of Design Korea 2022, which presents future design trends, he said.

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