All content companies, including characters, games, broadcasting, music, and webtoons, gathered to discuss content intellectual property (IP). The 2022 Content IP Industry Exhibition, hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, opened on the 10th. The event, which will be held for the first time this year, will be held at COEX in Seoul for three days from 10th to 12th.

The theme of this event is ‘Infinite expansion of content IP’. The purpose is to create a smooth ecosystem by connecting content IP-related operators, media, and platforms and seek “the possibility of sustainable K-content development.”

On the 10th, the first day of the event, the IP Activation Policy Roadmap Forum was held. Shim Joon-kyung, CEO of Y-Lab, Lee Seung-yong, director of Happy Up, and Park Ki-soo, a professor at Hanyang University, participated as presenters.

Shim Joon-kyung, CEO of YLab, announced the growth of the global webtoon market and the need for K webtoon to expand overseas. Lee Seung-yong, director of Happy Up, analyzed, “As the children’s market represented by toys collapsed and the kidult culture spread, the general public began to take the lead.” Park Ki-soo, a professor of cultural contents at Hanyang University who emphasized transmedia storytelling, explained, “We need a strategy to discover IP based on a plan with usability and scalability in mind.”

After that, the announcement of the “Content IP Industry Business Revitalization Policy Roadmap” continued.

Various B2B programs such as business briefing sessions, business matching, financial consulting, and legal seminars are prepared at the event site, along with exhibition and counseling booths covering each field. About 180 content companies and 150 domestic and foreign buyers can interact with each other and seek to expand business opportunities.

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